Full course description
This course is designed for college students in community colleges and universities, as well as faculty, to understand the commercialization process at a surface level. Participants will learn how to conduct market research and analysis, manage intellectual property, and assess the value of technology for potential commercial success. The course also covers regulatory compliance and prototyping essentials, providing insights into the requirements for bringing a product to market. Additionally, students will gain hands-on experience through internships with startups, research institutions, and national laboratories, equipping them with practical skills in technology commercialization.
Learning Objectives for Commercialization Course
LO1 - Understand the Commercialization Process
Define commercialization and its role in transitioning technology from research to market.
Identify key motivations for pursuing commercialization and its challenges.
LO2 - Apply Lean Startup Methodologies
Utilize the Lean Canvas framework to articulate business ideas and strategies.
Develop concise value propositions targeting specific customer segments.
LO3 - Manage Intellectual Property (IP)
Explain the different types of intellectual property and their importance in protecting innovations.
Assess the patentability, marketability, and maturity of an innovation.
LO4 - Conduct Effective Market Research
Perform early-stage market research to evaluate demand, competition, and market trends.
Validate product-market fit through customer discovery and data analysis.
LO5 - Explore Funding Mechanisms
Differentiate between dilutive and non-dilutive funding options, including grants, venture capital, and angel investment.
Identify funding sources appropriate to various stages of business development.
LO6 - Develop Pitching and Networking Skills
Create and deliver compelling pitches tailored to potential investors and stakeholders.
Build strategic relationships through effective early- and late-stage networking techniques.
LO7 - Experience Hands-on Commercialization
Engage with startups, research institutions, or national laboratories through practical internships.
Apply theoretical knowledge to real-world technology commercialization projects.